Welcome to the Cru Club

Curated by Stephen Pannell. Limited membership. Exceptional wines. 

Gain access to S.C. Pannell's most sought-after releases before anyone else—plus many more exclusive privileges reserved for our members.

Between 15% - 20% off all our labels and collections 
Online and at Cellar Door 

Complimentary shipping
Across Australia

S.C. Pannell baseball cap
Our Signature Welcome Gift

First access
To Acclaimed, Award Winning, Limited and Museum Release Wines

Members-only, VIP Access
Private Cru events, Experiences and Collaborations

Complimentary tastings
At our Cellar Door

Cru-only offers
Exclusive access across S.C. Pannell partner experiences