Cru Club

Established in 2016, the Cru Club lies at the heart of the S.C.Pannell world.

CURATED MEMBERSHIP

The inner sanctum. Our Curated Cru Club members are treated to the best the S.C.Pannell universe has to offer.

Enjoy life behind the veil, with the best possible access to our cellar, and the greatest value we can offer. Choose from Vintage and Grand Cru tiers.

CUSTOM MEMBERSHIP

Our Custom Cru Club subscription allows you to build your own case filled with your favourites while enjoying member offers and perks.

Receive a 15% discount on all purchases, and Free Shipping within Australia always.

Choose between 6 or 12 bottles, delivered 2 or 4 times a year. 

Mix up your delivery season to season, or set and forget replenishment of the wines you reach for on repeat.

ALL CRU CLUB MEMBERS ENJOY:

Between 15% - 20% off all our labels and collections 
Online and in the Wine Room

Complimentary shipping
Across Australia

S.C. Pannell baseball cap
Our signature welcome gift

First access
To Acclaimed, Award Winning, Limited and Museum Release Wines

Members-only, VIP Access
Private Cru events, experiences and collaborations

Complimentary Wine Flights for up to two people
At our McLaren Vale Wine Room

Cru only offers
Exclusive access across S.C.Pannell partner experiences