Cru Wine Club

This is the inner circle.

First access to wines critics call "breathtaking," "one of Australia's greatest," and simply "what a wine." Savings that make collecting possible. The kind of membership people keep for years.

Limited spots available. Once these spots are filled, the waitlist opens.

Between 15% - 20% off all our labels and collections 
Online and at Cellar Door 

Complimentary shipping
Across Australia

S.C. Pannell baseball cap
Our Signature Welcome Gift

First access
To Acclaimed, Award Winning, Limited and Museum Release Wines

Members-only, VIP Access
Private Cru events, Experiences and Collaborations

Complimentary tastings
At our Cellar Door

Cru-only offers
Exclusive access across S.C. Pannell partner experiences