{"product_id":"cru-club-welcome-collection","title":"Cru Club Welcome Collection","description":"\u003cp style=\"text-align: left;\" class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis is your exclusive entry into joining the Cru Wine Club.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"MsoNormal\"\u003eThis Welcome Collection offers a glimpse of our range of exceptional wines: enjoy these six wines, four of which are from our 5-star (Halliday) vineyards.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis isn't just a wine purchase. It's your subscription into a membership for one of South Australia's most prestigious wine clubs—and inside access to some of the country's most celebrated wines.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch5 class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\" style=\"text-align: center;\"\u003eThe Wines in Your Welcome Collection\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003ch6 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWhite Wines:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\n\u003cstrong\u003e2025 Protero Riesling\u003c\/strong\u003e\u003cbr\u003eAdelaide Hills precision. Alpine | Spice | Native. Apple and spice in a field of native flowers.  Yeast buns and strudel speak to the varietal heritage but hibiscus, candied fruit drops, rain clouds and petrichor feel at home. The kind of Riesling that reminds you why this variety is revered.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\n\u003cstrong\u003e2023 Protero Aromatico\u003c\/strong\u003e\u003cbr\u003eCaptivating | Ambitious | Confident. A fruit cart loaded to the gunnels with melons and citrus followed by a smaller wagon of grilled nuts and exotic herbs like lemongrass, ginger stems in syrup and topped with flowers.\u003cbr\u003e\n\u003c\/h5\u003e\n\u003ch6 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eRosé:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\n\u003cstrong\u003e2025 Koomilya Mataro Rosé\u003c\/strong\u003e\u003cbr\u003eThis isn't your summer-only rosé. From the same 5-star Halliday vineyard that produces Australia's best Shiraz, this Mataro rosé has weight, texture, and character. Rose petal, peach, pink grapefruit, pink peppercorn, pink sand, native flowers in a vase, lillypilly, five spice, and dusty roads. The palate is rich with pink fruits and florals with freshly cut hay and seawater to add complexity. The surf at sunset with a pink sky and a classic strawberry tart for dessert.\u003c\/h5\u003e\n\u003ch6 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eRed Wines:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\n\u003cstrong\u003e2023 S.C. Pannell Old McDonald Grenache\u003c\/strong\u003e \u003cbr\u003eThe hero of this collection. Trophy-winning for three consecutive years. The classic version of McLaren Vale Grenache - Romantic, old-world charm with a core of sweet fruit. Roses, lovage, woody herbs, leaf matter, cranberry and raspberry preserve. The primary aromas are red and loaded with tension: chorizo and sweet paprika again in 2023 followed by the signature blood orange, pomegranate and Turkish delight we've come to expect from this vineyard.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\n\u003cstrong\u003e2024 S.C. Pannell Montepulciano\u003c\/strong\u003e\u003cbr\u003eMontepulciano thrives in McLaren Vale, and this wine proves it. Juicy red fruits, savory edges, silky tannins. Perfect for weeknight dinners or weekend gatherings.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\n\u003cstrong\u003e2022 Protero Nebbiolo\u003c\/strong\u003e (95 points, Halliday Top 100)\u003cbr\u003eA love letter to Piedmont, grown in the Adelaide Hills. Born from Stephen's years working alongside the Vajra family, this Nebbiolo captures the elegance and complexity of the variety with an unmistakable sense of place. Varietal | Pulsating | Shameless. A classic roman legionnaire full of bravado and ready for a long march. Superbly medium-bodied; fresh raspberry, fennel fronds, chinotto and porchetta surrounded by plums, finishing with delicate citrus.\u003c\/h5\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"text-align: center;\" class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cstrong\u003e1. To join\u003c\/strong\u003e\u003cbr\u003ePurchase this offer and your 'Welcome Collection' ships within 3-5 business days.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp style=\"text-align: center;\" class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e2. We'll Reach Out Personally\u003c\/strong\u003e\u003cbr\u003eOur Membership Manager will contact you to confirm your details and ensure you have access to the pack you'd like from August '26. This is your wine club—we want to make sure the ongoing orders are right for you.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e3. Enjoy Member Benefits (following sign up)\u003c\/strong\u003e\u003cbr\u003e15% off + free shipping across our entire range from day one. Start exploring and shopping with your member pricing right away.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e4. Your Next Delivery - August 2026\u003c\/strong\u003e\u003cbr\u003eA curated selection of 6 bottles arrives automatically. You can customize this delivery or accept our expert selection—it's entirely up to you.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e5. Shop Anytime Between Deliveries\u003c\/strong\u003e\u003cbr\u003eFull access to all collections with member pricing and free shipping. Order as much or as little as you like.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp style=\"text-align: center;\" class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e6. You're in Control\u003c\/strong\u003e\u003cbr\u003eFollowing your August 2026 delivery, you have complete flexibility to pause, customize, or adjust your membership at any time. No lock-in. No pressure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch5 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eMember Testimonials \u003c\/h5\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003e\"The quality is extraordinary. Every bottle feels like a discovery, and the savings make enjoying and collecting actually possible.\"\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e— Sarah M., Cru Club Member since 2023\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003e\"I joined for the Grenache and stayed for everything else. First access to these wines is worth the membership alone.\"\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e— David K., Victoria\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003e\"This isn't your typical wine club. These are wines seriously wonderful for either collectors or casual enjoyment,  at prices that make sense.\"\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e— James T., NSW\u003c\/em\u003e\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch6 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFAQ's\u003c\/h6\u003e\n\u003ch6 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\n\u003cstrong\u003eWhat's the commitment?\u003c\/strong\u003e\u003cbr\u003eMinimum 12 bottles per year, delivered as 2 curated collections of 6 bottles every 6 months (Feb \u0026amp; August). You can customize any delivery, pause your membership, or shop additional wines anytime with member benefits.\u003c\/h6\u003e\n\u003ch6 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\n\u003cstrong\u003eWhen does my next delivery arrive?\u003c\/strong\u003e\u003cbr\u003eYour Welcome Collection ships within 3-5 business days. Your next curated collection is scheduled for August 2026.\u003c\/h6\u003e\n\u003ch6 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\n\u003cstrong\u003eCan I customize my selections?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. While we curate each collection with care, you can change to a Custom membership and that gives you full control to swap wines, adjust quantities, or build your own selection for any delivery.\u003c\/h6\u003e\n\u003ch6 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat are the member benefits?\u003c\/strong\u003e\u003c\/h6\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003ch6\u003e20-30% off all curated collections (next one ships August '26)\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003ch6\u003e15% off any wine, any time + free shipping (online)\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003ch6\u003eFirst access to limited releases\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003ch6\u003eComplimentary Cellar Door tasting ($90 value)\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003ch6\u003eMembers-only access to museum wines\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\n\u003cstrong\u003eCan I buy more wine outside my regular deliveries?\u003c\/strong\u003e\u003cbr\u003eYes! Shop the full range anytime with your 15% member discount and enjoy free shipping on all orders.\u003c\/h6\u003e\n\u003ch6 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\n\u003cstrong\u003eWhat if I want to pause or cancel?\u003c\/strong\u003e\u003cbr\u003eFollowing your August '26 order, you then have full flexibility. Pause deliveries, adjust timing, or cancel anytime. We want members who genuinely love the wines.\u003c\/h6\u003e\n\u003ch6 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\n\u003cstrong\u003eDo you ship to my state?\u003c\/strong\u003e\u003cbr\u003eWe ship to all Australian states and territories.\u003c\/h6\u003e\n\u003ch6 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\n\u003cstrong\u003eWhat makes this club different?\u003c\/strong\u003e\u003cbr\u003eAccess to two 5-star Halliday vineyards, 100-point wines, Australia's best Shiraz, and trophy winners—all our wines across our three collections at member pricing that makes collecting these wines possible.\u003c\/h6\u003e","brand":"S.C.PANNELL","offers":[{"title":"Default Title","offer_id":48250327793914,"sku":null,"price":240.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/5407\/1546\/files\/cruclubwelcomepack.jpg?v=1770611749","url":"https:\/\/pannell.com.au\/products\/cru-club-welcome-collection","provider":"S.C.PANNELL","version":"1.0","type":"link"}